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This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s
Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.
Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008.
Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.
QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo
Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
This case examines the interaction of corporate communication, brand influencers, and social media.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.
Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.
Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, t
Destiny or Fate: The GJCS and SCR Perfect Fit
Stellern, M. Rockhurst University
Joseph, J, Lemoyne College
Craig Davis, Ohio University
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.
The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement.
The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.