Scholarly Articles

Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.

Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company.

In the early 2000s, Burberry experienced brand perception problems through counterfeiting.

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information.

American Apparel, a multinational fashion retailer headquartered in Downtown Los Angeles, looked to target the plus-size clothing customer segment in an effort to grow its stagnant sales.

On August 15th 2013, Moritz Erhardt was found dead at his student housing.

Kickstarter, a brand leader in the crowdfunding market, is facing certain challenges as it negotiates the uncertain waters of competition.

Progressive Insurance faced a widespread public relations crisis when Matt Fisher took to his personal Tumblr site to post a scathing account of his family’s experience with the company who insur

Following Chipotle’s meteoric rise to prominence in the Quick Service Restaurant sector, management now faces a threat to their longstanding brand of “food with integrity.” Executives must decide

On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries.

A father complains about pregnancy related coupons addressed to his teenage daughter.

Perhaps no brand is more deeply embedded in American culture than that of The Walt Disney Company.

On June 25, 2015, Whole Foods Market finds itself embroiled in controversy when the New York Department of Consumer Affairs releases a report alleging the company systematically overcharged on th

In 2012 a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carryi

In 2012, a former employee filed a lawsuit against Deen and her brother for racial discrimination. Deen later confessed to using racial slurs in a deposition transcript that was leaked in 2013.

On January 20, 2014 The Huffington Post published an article about research into possible health risks associated with Spanx, the market-leading shapewear company.

On August 15, 2015, The New York Times published the results of an investigation, entitled “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace.” The article denounced a brutal working cul

Theranos became one of the most exciting start-ups in Silicon Valley when it introduced a simplified blood testing method that had the potential to help countless people.

In the aftermath of the San Bernardino shooting in December 2015, Apple was required by a federal court order to assist the FBI in unlocking the primary suspect’s iPhone 5c.

InsideClimate News, an online news startup that had been reported to have fewer people than a baseball team, claimed in September 2015 that oil titan ExxonMobil knew about man-made climate change for