Scholarly Articles

This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr

The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu

This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.

What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?

Being a case writer involves a continuous process of exploring and storytelling.

Being a case writer involves a continuous process of exploring and storytelling.

Cara Strauss Contreras had moved from the United States to Bolivia and spent the last 13 years pouring herself into creating a freedom business she named SutiSana.

This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.

This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren

This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.

Diegnau Farms was quickly approaching the renewal of a farm rental agreement.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

The critical incident explores the complexities Jan, owner of JDD Rockway LLC, faced in navigating the challenging U.S. freight market post-COVID-19 pandemic.

Business instructors face significant challenges.

This decision-based critical incident considers how Lourdes should deal with her combative but competent office manager Dixie.

Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practice

Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials

This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a seve