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This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr
The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu
This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight
The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.
What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?
On July 19, 2024, a financial and public safety catastrophe was caused by a few lines of flawed software code introduced to the internet.
This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.
Many considered the October 2013 healthcare.gov launch a failure. Designed as an online market place, healthcare.gov allowed users to shop for and compare healthcare policies.
This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren
This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.
Diegnau Farms was quickly approaching the renewal of a farm rental agreement.
Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.
The critical incident explores the complexities Jan, owner of JDD Rockway LLC, faced in navigating the challenging U.S. freight market post-COVID-19 pandemic.
Business instructors face significant challenges.
This decision-based critical incident considers how Lourdes should deal with her combative but competent office manager Dixie.
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials
In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack.
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a seve
When Ann Mary Price, who was 70 years old and worked for the West Virginia State Senate, snatched a Covid-19 vaccine appointment on the first try, she was elated.