Scholarly Articles

The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and

How to create a name.

This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunte

Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform.

On July 3, 2018, bookseller Barnes & Noble released a statement saying that their CEO, Demos Parneros, was terminated, effective immediately, for “violating the company’s policies.” In this a

In 2013, Immigration and Customs Enforcement raided 14 7-Eleven stores that subjected about 50 undocumented immigrants to negligent human rights violations.

On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a na

On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image.

Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship.

This paper highlights the role of nonprofit organizations in communicating risk.

There are significant social and psychological differences between military veterans and nonveterans (Hicks, Weiss, Coll, and McDonald 2017).

In 2018, the Social Security Administration Trust Fund has a balance of $2.9 trillion, and is expected to be fully depleted by 2034 if no changes are made.

Among many modern trends reflecting shifts in the way consumers satisfy their needs is the rising popularity of consumption modes based on renting, lending, leasing, and/or sharing.