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This critical incident discusses the challenges Jay LaShombe, owner of Beansie’s Bus, faced trying to attract new, younger customers to his Burlington, Vermont food truck. Beansie’s Bus had been located seasonally in Burlington’s Battery Park...
This critical incident describes a situation in which Jane, a loyal McDonald’s drive-thru customer, was frustrated after finding out how little McDonald’s actually donates to their name-sake charity, Ronald McDonald House Charities (RMHC). She...
This decision-based critical incident describes Robert’s dilemma of how to handle a conflict between Dave, a longtime employee of Madison Team Construction (MTC), and Dave’s supervisor John. The conflict emerged when John asked Dave how much...
This critical incident stems from an extended exchange of comments over Twitter between film actor James Woods and an anonymous Twitter user under the pseudonym “Abe List.” Both users seemed to revel in the messy, rambunctious, and often...
This critical incident describes a crisis facing Burger King (BK) executives upon the 2015 release of BK’s Halloween Whopper at the end of September, 2015. The Halloween Whopper was a regular Whopper, but had a black bun with an A.1. flavoring...
This critical incident describes a situation in which Sarah, a frustrated Delta customer, spent over 16 hours stranded in the airport due to flight cancellations because of a Delta technology failure. During this time, Sarah and thousands of...
Various stakeholders were competing to have their voices heard about the impact of tourism in the community near the Hollywood sign in Los Angeles, California. Tourists wanted easy access to hike to, and take photos near, the sign. Homeowners...
On May 22, 2011, a tornado destroyed a large portion of Joplin, Missouri. The tornado was the deadliest in the U.S. since modern record keeping began in 1950 by the National Weather Service. Six schools, including the city’s only high school,...
The play “N*GGER WETB*CK CH*NK” had been performed in 44 states as a comedic critique of stereotypes and race. It had been praised for its contributions to the dialogue on race relations, but the president of California State University Long...
Sarah had a variety of options for college. She could save money by attending a community college close to home for the first two years and then transferring and commuting to San José State University (SJSU). Returning to the University of...