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This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships. It captures the impact of true DEI on KPIs, culture, and brand.
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It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong? Mollie was confident there was demand for her market offer—photo...
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
This is one of two modules in a teaching package. The first module, which can be downloaded...
This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.
This...
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009. It rode the wave of the “craft beer revolution,” earning 27 Great American Beer...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong. Rihanna provided the company star power and the products were...
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate...
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories. The first wave of the COVID-19 pandemic, roughly between February and...