Browse by individual material type and use our filters to help sort the results to suit your requirements.
You Selected:
Target Audience:
- (-) Remove Graduate Students filter Graduate Students
Topic:
- (-) Remove Marketing & Sales filter Marketing & Sales
Search
Content Type
Area of Study
- Covid-19 Research (0)
- Research Methods (0)
- murder case (0)
- Integrated Marketing Communication (0)
- Law (0)
- Liberal Arts (0)
- Religion (0)
Topic
Target Audience
Length
Region
Language
- Spanish (0)
Published by
Includes Teaching Notes
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
We contend that there are distinct and socially beneficial perspectives, rooted in the Catholic Intellectual Tradition (CIT) and Catholic Social Teaching (CST), which can help nurture future managers to be more attuned to the societal and...
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
This case involves an entrepreneurial company’s decision on whether to expand or not expand due to over-crowding issues at their current location. Caroline McCourt and Beth Mielcarek started their Sun Prairie coffeehouse initially as more of a...