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In 1991, Apple mad a tax deal with the Irish government to pay very low tax rates, on the condition that the California-based company carry out its European operations in Ireland. This tax ruling is what the European Union has described as “...
Sue Smith was a board member of Midwestern Community Credit Union (MCCU) in 2013, when short-term interest rates were near zero due to an easy Federal Reserve monetary policy following the 2007-2009 recession. Smith remembered the S&L...
For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011. Using humorous marketing and a direct-to-consumer subscription...
Artism Creativity Center (ACC) was a nonprofit organization based in California. Its purpose was to help teach art to children with Autism Spectrum Disorder. It was hoped that learning art would help students improve their communication skills...
This decision case describes the challenge facing Isaac, the general manager of Automotive Expert, an auto parts chain with stores scattered throughout the state of Ohio. The manager of the Automotive Expert location in Medina, Ohio was leaving...
The strategic decision of Home Box Office (HBO) to launch HBO NOW placed the company into direct competition with established, online digital streaming enterprises such as Netflix, Hulu, and Amazon Instant Video. Yet, it was seen as an...
Avani Davda, the CEO of Tata-Starbucks, had to make major decisions soon on product positioning and building a strong consumer base. Tata-Starbucks was the partnership between two food industry giants: Starbucks and Tata Global Beverages. Tata...
On April 25, 2014, Garthen Leslie and Ben Kaufman, Quirky founder and CEO, appeared on the Bloomberg television show, In the Loop, hosted by Betty Liu, to discuss how they had teamed up to move Garthen’s idea to an actual product. Garthen had...
Social responsibility has become more than just a luxury idea for organizations in the twenty- first century; in 2015, it was increasingly seen as a necessity for a company. More emphasis on ethics, high profile corporate greed cases, and...
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...