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The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research,...
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand?
This class will give you a clear...
How to create a name.
This is the full preview of the Journal of Critical Incidents - Volume 11 (Fall 2018). Individual cases with the associated teaching notes can be found by searching the case title.
Illegal Procedure? Blackman High School...
This is the full preview of the Journal of Critical Incidents - Volume 10 (Fall 2017). Individual cases with the associated teaching notes can be found by searching the case title.
Is McDonald’s “Clowning Around” with Ronald...
This is the full preview of the Journal of Critical Incidents - Volume 9 (Fall 2016). Individual cases with the associated teaching notes can be found by searching the case title.
Groupon: Innovative Accounting Metrics for a...
This is the full preview of the Journal of Critical Incidents - Volume 3 - 2010. Individual cases with the associated teaching notes can be found by searching the case title.
Agrikraft: AcrosstheCulturalDivide...
This is the full preview of the Journal of Critical Incidents - Volume 8 (Fall 2015). Individual cases with the associated teaching notes can be found by searching the case title.
Urban Outfitters Bloody Mess ...
This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
HealthCare.gov Website Failure ...