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Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013. The company first faced some questions about product claims. Then they were in the news because an...
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it. However, she had just been told that she was not going to get her massage and there was nothing she could do about it. Danielle...
This decision case focuses on a consumer products company, Edwards Paper Company (EdCo), as it redesigns its supply chain for poly-wrap. In response to environmental and corporate changes, EdCo sought greater efficiencies by reducing the number...
The economics of medicine was changing and Dr. Mike Waxman was wondering if his medical specialty group, KCPC, would survive. The changes in reimbursement systems that favored third party payers and the shift towards for-profit hospitals was...
In the spirit of this journal’s invitation to address the questions What’s so?, So what?, and Now what?, this editorial will comment brie"y on possible responses to these three questions—responses that might speak particularly clearly to...
In this article, we review the challenges to the current economic system and then proceed by presenting two competing paradigms—the economistic and humanistic paradigms of business. We then develop the consequences of the humanistic view for...
Entrepreneurship is increasingly being recognized as a significant conduit for bringing about a transformation towards sustainable products and processes. Emerging literature on ethical entrepreneurship has developed a new model of...
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....
In a world that is in need of more individuals acting with the social and environmental impact of their decisions in mind, what would it take to develop sustainability-minded leaders? This article shares the findings of a qualitative...
This article discusses ways in which ICTs contribute to several aspects of global sustainability. We examine how economic development, education, energy, environment, and transportation at the country level benefit from ICTs, along with several...