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El caso muestra la situación de Cía. Industrial de Tecolotlán S.A. de C.V., una empresa familiar dedicada al diseño y fabricación de camisas y blusas de tipo ranchero comercializadas bajo la marca Ranger’s y fundada en 1984 por Roberto Santana...
Este caso describe un escenario en el que una empresa de consultoría lidera la elaboración del reporte de sostenibilidad de dos de sus clientes, basada en la herramienta de materialización propuesta por la guía G4 del Global Reporting...
Doña Teresa, viuda de Atatürk, había manejado los hilos de la familia y de la empresa desde la muerte de su esposo Fernando, en el año 1970. Las diferentes decisiones que había tomado a nivel empresarial, a decir de ella, habían generado una...
El caso describe los proyectos de Hans Backhoff, director General de Monte Xanic, empresa vinícola en Baja California, que incluían renovar su imagen, aumentar su producción, las exportaciones y el enoturismo; las condicionantes para lograr sus...
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and mentors, competing priorities (aka work-life...
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various...
On July 3, 2018, bookseller Barnes & Noble released a statement saying that their CEO, Demos Parneros, was terminated, effective immediately, for “violating the company’s policies.” In this abrupt firing, Barnes & Noble did not specify...
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship. The result of that passion was the global jewelry and...
Andy Mattingly, Chief Operating Officer of the FORUM Credit Union, has been tasked with the responsibility of developing a program to attract more First-Time Homebuyers (FTHB) to choose FORUM as the lending institution for their mortgage loan....
On September 16, 2015, the Wall Street Journal reported that General Motors (GM) and US federal prosecutors had reached a criminal settlement in a case involving GM’s handling of an ignition-switch defect that had led to the recall of millions...