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Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge. How can the company take advantage of the rapidly growing market for a water-based protein drink without cannibalizing existing...
This critical incident describes a marketing decision faced by Elon Musk of Tesla. With the growing demand for Tesla electric powered automobiles, the company continued to rely its direct marketing channel. Musk had previously acknowledged that...
This is the full preview of the Winter 2020 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.
Business Law
- Contracts No. ...
This is the full preview of the Journal of Case Studies Volume 37 Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.
- The Global Reporting Initiative (GRI): Seeking ...
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarized by the motto, “move fast and break things”....
In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up. After starting his job as a research engineer on the assay validation team, which was responsible for...
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc. Abbott retained the original company name and a diverse group of health care products...
The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy. It begins with a new university policy, which forces the business school dean to critically evaluate the school’s portfolio of programs...
Within the modular structured smart factories, cyber-physical systems monitor physical processes, create a virtual copy of the physical world and make decentralized decisions. Over the Internet of Things, cyber-physical systems communicate and...
“Get To Wow!”
Finally, a SELF-GUIDING BOOK to take students, adult learners, businesspeople, makers, and searchers on the path to finding and activating their INNER SOCIAL ENTREPRENEUR.
Social Entrepreneurs run economically...