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Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research,...
This assignment consists of a series of short online activities:
Students learn about how Google search data for terms related to influenza symptoms ended up correlating with actual CDC data mapping the spread of the virus. ...
This assignment has students read a New Yorker article about research on consumer perceptions of food. The first two questions challenge students to hash out the experiments described in the article in terms of formal scientific design (i.e.,...
Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.
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This case involves a hypothetical company, ENRGY Systems and is presented in eight parts. Each part examines an aspect of sales management (e.g. market segmentation, prospecting, territory planning, customer interaction, sales force automation...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
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This is the full preview of Issue 1 for 2019 Journal of Case Studies. Individual cases with the associated teaching notes can be found by searching the case title.
- FullContact: The Case for No-Contact ...
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This is the full preview of the 2019 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.
Business Law
- To Yelp or ...