Podcast
Topic
Ethics & Social Justice
Marketing & Sales
Price
$0.00
Keywords
influencer marketing
influencers
sponsor posts
social media
instagram
qtalks
q talks
q-talks
podcast
tiktok
Target Audience
Faculty/Researchers
Graduate Students
Undergraduate Students
Executive Education
Faculty Description
This podcast discusses the issue of Influencer Marketing and how it has changed the marketing game. 36:28
License
Attribution, Non-Commercial, No Derivative Works CC BY-NC-ND
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant Professor of Marketing, Jenna Drenten and Molly Tullis who is a senior digital strategist at Ketchum.