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Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment. Earl’s business success depended exclusively on traditional advertising methods and building strong...
This critical incident describes a marketing decision faced by Elon Musk of Tesla. With the growing demand for Tesla electric powered automobiles, the company continued to rely its direct marketing channel. Musk had previously acknowledged that...
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business, start-up, or entrepreneurial setting. The...
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus. It is open to all students across campus.The course is...
This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s job and will analyze the structure of the sales...
In an attempt to engage Jesuit business school students in transformational learning, Marquette University offers the Applied Global Business Learning (AGBL) Program. This program embodies the Ignatian pedagogy paradigm of helping students gain...
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarized by the motto, “move fast and break things”....
When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected. While the product was successful in the marketplace, it also sparked a bizarre viral reaction on the...
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely. Others argued against changes, claiming that terms like Warriors...
The public may punish public figures whose demonstrations appear disrespectful. From the perspective of many observers, Colin Kaepernick had played well enough in the past to have been signed to an NFL team, at least as a backup quarterback. He...