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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss & Co, 2019). Levi’s overall direct-to-consumer (DTC)...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to change the Eskimos’ name. For example, Dr. Norma Dunning...
![](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/default_images/default_profile_0.jpg?itok=Q9yYOOZ9)
A social enterprise that envisions to be a leading market distributor of commodities produced by farming households in the Philippines, guided by their vision to improve the quality of life for farming households, striving to be globally...
“Get To Wow!”
Finally, a SELF-GUIDING BOOK to take students, adult learners, businesspeople, makers, and searchers on the path to finding and activating their INNER SOCIAL ENTREPRENEUR.
Social Entrepreneurs run economically...
The GCSEN Social Entrepreneurship Toolkit is intended to introduce potential social entrepreneurs to some of the critical concepts and tasks related to developing a social enterprise “that marries the mission of a non-profit or government...
GCSEN 4P Social Entrepreneurship Class/Dorm Poster Set is an essential tool to establish a learning environment in the office, the classroom, the dorm room and at home. Highly valuable business and social entrepreneurship concepts are...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
![](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/default_images/default_profile_0.jpg?itok=Q9yYOOZ9)
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...