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En marzo de 2012, Christian Rodríguez, Christian Picard y Guillermo Gaspart fundaron la startup Byhours en Barcelona con una nueva idea: vender estancias diurnas en hoteles para vivir unas horas fuera de lo normal. Esa idea se concretizó...
Este caso se desarrolla en el contexto de la crisis agraria española de finales del siglo XIX. La introducción y expansión del ferrocarril y de la navegación a vapor, así como la mejora en las comunicaciones gracias a la extensión de la red...
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
This critical incident is about a strategic marketing decision. Andrew, the young marketing director of Dobry Svet (“Friendly Light”), faced a tough dilemma: how to provide further expansion of the Moscow-based business. Dobry Svet had been...
In this decision case, students are asked to grasp the magnitude and scope of the global refugee crisis. Pope Francis has identified the crisis as the worst crisis facing humanity since WWII. The case explores the morality of the issue and how...
On August 15th 2013, Moritz Erhardt was found dead at his student housing. The official cause of death was an epileptic seizure possibly caused by the long hours and lack of rest associated with his work, after pulling “all-nighters” and “magic...
On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries. The Lithium-Ion technology used in the 787 aircraft was a new feature used in...
The world’s largest sports organization, FIFA, is caught in a corruption scandal as the U.S. Department of Justice leads a criminal investigation that indicts 14 of its top officials from North, Central and South America and the Caribbean on...
Perhaps no brand is more deeply embedded in American culture than that of The Walt Disney Company. So, it was especially shocking when the company decide to use the H-1B visa system to replace hundreds of American IT workers with cheaper,...
An investigative report into corporate tax avoidance prompts an increasingly powerful citizen’s group to target Starbucks’ UK operation. Starbucks faces numerous sit-ins and boycotts throughout the UK. Increasing public outcry grabs the...