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In the Spring Semester of 2019, USF’s School of Management offered for the first time as part of its MBA curriculum a course in Corporate Social Responsibility (CSR). This elective was also unique in that it was co-taught by a Professor of...
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand?
This class will give you a clear...
How to create a name.
Corporate Social Responsibility and Sustainability are like puppies...everyone likes them but not everyone wants to keep them. CSRS, like puppies, is complicated. As a business strategy or even operational decision, it requires significant...
The Action Library is a categorized list of actions that groups such as instructors, instructional teams, programs, departments, colleges, etc., can refer to when discussing data. The list is a tool used to refine, direct and select various...
This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunteer sales force. College students, which make up...
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various...
On July 3, 2018, bookseller Barnes & Noble released a statement saying that their CEO, Demos Parneros, was terminated, effective immediately, for “violating the company’s policies.” In this abrupt firing, Barnes & Noble did not specify...
In 2013, Immigration and Customs Enforcement raided 14 7-Eleven stores that subjected about 50 undocumented immigrants to negligent human rights violations. In 2018, ICE conducted a raid of separately owned franchises that resulted in 21...
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the...