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This is the full preview of Issue 1 for 2019 Journal of Case Studies. Individual cases with the associated teaching notes can be found by searching the case title.
- FullContact: The Case for No-Contact ...
AI has been in mainstream media since 2015 and it's been slowly entrenching itself in society even if we don't see it. It's looking to cover and improve efficiencies wherever cost of labor is high, return on investment low, and really wherever...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
This module includes: 1.) curriculum related to types of stressors leaders/followers encounter including the STRESSORS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice...
This module includes: 1.) curriculum related to approaches for navigating conflict including the CONFLICT acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the various...
This module includes: 1.) curriculum related to strategies for influencing others including the INFLUENCE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the strategies...
This module includes: 1.) curriculum related to attributes of high-functioning teams including the TEAMS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the attributes and...
This module includes: 1.) curriculum related to leadership styles including the STYLES acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the various styles and apply their...
This module includes: 1.) curriculum related to follower styles including the FOLLOW acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the various styles and apply their...