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Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners. This invention evolved into the Aros smart air conditioner, a Quirky and GE...
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge. How can the company take advantage of the rapidly growing market for a water-based protein drink without cannibalizing existing...
This critical incident describes a marketing decision faced by Elon Musk of Tesla. With the growing demand for Tesla electric powered automobiles, the company continued to rely its direct marketing channel. Musk had previously acknowledged that...
This is the full preview of the Winter 2020 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.
Business Law
- Contracts No. ...
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business, start-up, or entrepreneurial setting. The...
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus. It is open to all students across campus.The course is...
This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s job and will analyze the structure of the sales...
This is the full preview of the Journal of Case Studies Volume 37 Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.
- The Global Reporting Initiative (GRI): Seeking ...
All 100+ step-by-step videos for this zero-to-full-stack iOS course are available online at the YouTube playlist:
https://bit.ly/prof-g-swift
Material is ideal for faculty teaching flipped or...
For ten years now, the Journal of Jesuit Business Education (JJBE) has been dedicated to the promotion and distribution of scholarly work and commentary with a focus on the distinctiveness of business education in the Jesuit tradition. JJBE is...