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Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research,...
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This is the full preview of the Journal of Critical Incidents - Volume 11 (Fall 2018). Individual cases with the associated teaching notes can be found by searching the case title.
Illegal Procedure? Blackman High School...
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This is the full preview of the Journal of Critical Incidents - Volume 10 (Fall 2017). Individual cases with the associated teaching notes can be found by searching the case title.
Is McDonald’s “Clowning Around” with Ronald...
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This is the full preview of the Journal of Critical Incidents - Volume 9 (Fall 2016). Individual cases with the associated teaching notes can be found by searching the case title.
Groupon: Innovative Accounting Metrics for a...
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This is the full preview of the Journal of Critical Incidents - Volume 8 (Fall 2015). Individual cases with the associated teaching notes can be found by searching the case title.
Urban Outfitters Bloody Mess ...
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This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
HealthCare.gov Website Failure ...
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This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
CHEATING ON THEIR TAXES OR ETHICALLY DEDUCTIBLE...
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This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
CHEATING ON THEIR TAXES OR ETHICALLY DEDUCTIBLE...
![](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/media/SCR%20logo%20-%20Larger.jpg?itok=RFRNxyt9)
This is the full preview of the Journal of Critical Incidents - Volume 6 (Fall 2013). Individual cases with the associated teaching notes can be found by searching the case title.
Target: The Challenge of Data Mining...