Scholarly Articles

The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms’ reputations for safety

On February 20, 2007, The Children’s Investment Fund sent a letter to the board of Dutch bank ABN AMRO stating strong requests with regard to the future of the company.

In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends.

The FutureGen Alliance was formed to develop an environmentally-friendly coal plant as a joint venture with the Department of Energy.

Street View is a new Google application giving 360 degree panoramic views of select U.S. cities. The media and Google users have voiced concerns about the images displayed on Street View.

After an extensive study, Xerox decided to undergo a rebranding.

Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck.

Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir.

In July 2007, a European toy retailer discovered lead paint on a Mattel toy manufactured in China.

Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.

In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol.

After ten years of meteoric rises in revenue and subscription customers, a series of communication blunders has put Netflix in a perilous position.

Under the increasing regulation environment pushed by the SEC toward dark pools, Credit Suisse’s two dark pools, Crossfinder and Light Pool, were charged fines of $84.3 million in total.

In the early 2000s, Burberry experienced brand perception problems through counterfeiting.

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information.

American Apparel, a multinational fashion retailer headquartered in Downtown Los Angeles, looked to target the plus-size clothing customer segment in an effort to grow its stagnant sales.

On August 15th 2013, Moritz Erhardt was found dead at his student housing.

In the fall of 2011, Bank of America announced a plan to begin charging customers $5 per month on debit card accounts. The announcement met with sharp public outrage.

Kickstarter, a brand leader in the crowdfunding market, is facing certain challenges as it negotiates the uncertain waters of competition.

Progressive Insurance faced a widespread public relations crisis when Matt Fisher took to his personal Tumblr site to post a scathing account of his family’s experience with the company who insur