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Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.
The journey toward sustainability is a difficult process for a university given the complex requirements necessary for becoming sustainable.
Universities have a role in changing mindsets toward sustainable development through education, research, and extension work.
As the “trendsetter in education,” the experiments and experiences of Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST) already show it to be an exceptional model of education, inno
The current trend of prescribing and enforcing ethical business constructs, models, and frameworks developed in and by the Global North has become a new form of paternalistic colonizing of the Gl
Upland degradation has been a growing concern in the Philippines in the wake of extensive logging and clearing in the 1970s–1980s.
This paper is intended to help faculty develop cases that are more than classroom exercises.
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.
Every inhabitant of this planet must contemplate the day when this planet may no longer be habitable. Thus spoke President John F.
On June 2, 2016, the MacArthur Foundation announced a competition awarding $100 million to a single project that would contribute toward solving a significant societal problem.
Jesuit business schools have an obligation to develop ethical transformational leaders who seek a just and humane world.
This article describes the analytical support a Saint Joseph’s University (SJU) data mining class provided over the past three academic years to Fe y Alegría in Bolivia (FyAB), a Jesuit-sponsored
The creation of a sustainable world urgently requires managers of organizations to consider large-scale changes in the practices and policies of social and economic institutions.
There are immediate calls to action across all business sectors to address the adverse effects of climate change.
For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011.
In The Serengeti Rules: The quest to discover how life works and why it matters, Sean B.
Organizations around the world have become increasingly concerned about managing for sustainability, yet undergraduate education about sustainability often presents the challenge of dea
A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization.