Search
Discipline / Topic
Language
Material type
Audience
Length
Teaching Notes
Publisher
Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company.
The date was April 30, 2011 and Sony shares had just fallen by more than 5% on the Tokyo Stock Exchange. The corporation was suffering through a chaotic time period in its gaming division.
In the early morning hours of November 8, 2010, a fire broke out in the aft engine room of the Carnival Splendor, a passenger cruise ship carrying more than 3,000 guests.
In an effort to gain market share and technological resources, AT&T and T-Mobile USA agreed to a merger that would create the largest mobile carrier in the country.
By July 2011, News Corporation and one of its UK newspapers, News of the World, faced mounting pressure over revelations that it hacked into cellphone voice mails of crime victims, war widows, ce
In August of 2009, the founder and CEO of the successful natural & organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly con
For five years Mark Hurd has enjoyed dramatic success as the CEO of Hewlett Packard, turning the company’s PC division around and getting the company back in the black through aggressive cost-cut
After the successful 2010 launch of Apple’s iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs.
This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for $54 million.
Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir.
American Apparel, a multinational fashion retailer headquartered in Downtown Los Angeles, looked to target the plus-size clothing customer segment in an effort to grow its stagnant sales.
On August 15th 2013, Moritz Erhardt was found dead at his student housing.
Kickstarter, a brand leader in the crowdfunding market, is facing certain challenges as it negotiates the uncertain waters of competition.
Progressive Insurance faced a widespread public relations crisis when Matt Fisher took to his personal Tumblr site to post a scathing account of his family’s experience with the company who insur
On Friday, January 13, 2012, around 9:40 p.m. local time, the Costa Concordia, a luxury cruise ship carrying 4,200 passengers, punctured its hull off the coast of Italy.
Bank of America experienced significant backlash in late 2009 regarding excessively high credit card interest rates and overwhelming late fees.
On January 15, 2012, Zappos, an Amazon subsidiary, was the victim of a purposeful hacking attack.
On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries.
In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The company’s restaurants were identified as the source of an E.
On November 24, 2014, Sony Pictures Entertainment, a subsidiary of Sony Inc., was the victim of an unprecedented cybersecurity attack launched by North Korean hackers.