Scholarly Articles

This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,

This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.

Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.

What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?

Scientific Biominds, was a private molecular diagnostics and bioinformatics firm and a contract research service provider located in Bengaluru, Karnataka State, India.

As Machine Learning (ML) becomes more integrated into financial decision-making, its potential to enable predatory practices that target vulnerable populations raises ethical concerns.

As organizations increasingly rely on analytics to drive decision making, the unregulated use of publicly accessible data has become commonplace.

The case takes place in early 2024, after Athletic Brewing Company, an independent non-alcoholic brewer from Connecticut and fast-growing company has received a $50 million investment from Keurig D

As Bob Taylor looked out the airplane’s window at Yaoundé, Cameroon, he reflected on all the changes in the company, Taylor Guitars, since it was founded.

This study explores whether specific academic institutions and individuals serve as “hotbeds” of case research within the Society for Case Research (SCR).

Bumble Bee Foods (Bumble Bee) is a multinational seafood company that sources tuna from fleets across the globe.

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.

Instructors can use this incident in multiple ways.

Economic experiments are situations under controlled conditions in which participants are assigned specific roles and given incentives to make choices.

On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.