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Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.
QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing.
This case examines the interaction of corporate communication, brand influencers, and social media.
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts an
Customers and vendors alike are beginning to address the question of strict product liability as it pertains to an online marketplace such as Amazon LLC and the products sold on its platform
A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s
The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a po
Moderna, Inc.: Protecting Against Corporate Espionage Gray, J.; Turner, K.; Mather, K.; O’Rourke, J. S.
Amazon’s smart doorbell company, Ring, has received attention in the media for releasing video and audio footage to law enforcement from customers’ cameras without permission.
On January 6, 2021 insurrectionists rioted at the capitol building in Washington, D.C., claiming they wanted to stop certification of the electoral ballots naming Joseph R.
Starbucks Corporation is facing a dilemma with a group of employees in Buffalo, New York attempting to form a union in response to compensation and working conditions.
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.
The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement.
The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.
In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019.