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Accelera is a software-focused company based in Seattle that is faced with an increasingly competitive market for its products in the IT space.
James Dolan, chairman and chief executive of Madison Square Garden Entertainment has attracted notoriety by preventing lawyers engaged in litigation against his company from coming into MSG, Radi
Reviewers play a fundamental role in the process of scholarship, but challenges are inherent along the road to possible publication.
Faculty using cases in the classroom want to find the best ways to engage students in critical thinking and problem-solving. Selecting cases to use is an important part of the process.
This study examines character development within the field of case writing. An overview theory on characters within cases is provided.
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing.
This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.
Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, t
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.
The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family
The ascendancy of data-enabled decision making in nearly all human endeavors makes it necessary to ensure the benefits are inclusive and that no particular section of society is excluded.
This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives.
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.