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John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.
This is the full preview of the 2019 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.
This is the full preview of Issue 1 for 2019 Journal of Case Studies. Individual cases with the associated teaching notes can be found by searching the case title.
Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements.
As the “trendsetter in education,” the experiments and experiences of Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST) already show it to be an exceptional model of education, inno
Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.
This assignment consists of a series of short online activities:
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and