Scholarly Articles

This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,

This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.

Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.

What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.

Instructors can use this incident in multiple ways.

Economic experiments are situations under controlled conditions in which participants are assigned specific roles and given incentives to make choices.

On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.

This critical incident brings attention to the misalignment that often occurs between a business’s corporate social responsibility strategies and organizational leadership.

The critical incident explores the complexities Jan, owner of JDD Rockway LLC, faced in navigating the challenging U.S. freight market post-COVID-19 pandemic.

After 21 years of service in law enforcement in Kansas City, Missouri, Stephanie Price was selected as the deputy chief of police for the city of Savannah, Georgia.

CEO Sundar Pichai transformed Google from a dream employer to one of nightmares. Google’s once vibrant culture became one where people were demotivated, filed grievances, and unionized.

Business instructors face significant challenges.

This critical incident discusses a building naming controversy faced by Middlebury College President Laurie Patton.

Pay-for-plasma collection is a new US$24b industry that is responding to a global shortage of plasma primarily for plasma derived medical products. The industry is mainly in the U.S.