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In 2020, the owners of Toh-Atin Gallery in Durango, Colorado, faced mounting public pressure to remove a caricatured Native American sign originally displayed above a 1950s diner.
This case examines the ethical and reputational crisis surrounding Pham Nhu Phuong, a former national athlete in Vietnam, whose decision to falsify charitable donation receipts during Typhoon Yagi
From Startups to Self: A Dual-Lens Case on Entrepreneurial Pivots Across Ventures and Life Stages
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This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight
Since incorporation in 2002, Crocs, Inc. had two goals in producing its comfortable shoes: profitability and sustainability.
Alex Wong, founder of Hong Kong Bunny Rescue (HKBR), faced a pivotal decision when Century Honest Pharmaceutical (CHP) proposed a long-term partnership to develop rabbit-specific herbal supplements
Violent incidents carried out by patients or their families against healthcare workers have exploded in number during recent decades and continue to increase.
Citizen Cider, a Vermont-based company, was known for its locally sourced and innovative ciders. In late 2023, they found themselves at the center of controversy.
This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.
This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM
Diz’s Café
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The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,
The Spotify: Hate Speech and Political Correctness in Today’s Digitized and Cancel Culture World
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James Edwards, the protagonist in the incident, heard the song “Money for Nothing” on Spotify and wondered why this song was not flagged as explicit.
This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.
Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.
Charles and Kathleen Moore, a retired married couple living in Washington state, encountered a 2017 tax bill for $14,729.
What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?
On July 19, 2024, a financial and public safety catastrophe was caused by a few lines of flawed software code introduced to the internet.
This is the full Winter 2025 issue from the Journal of Critical Incidents. Individual articles can be found by searching the article title.
Scientific Biominds, was a private molecular diagnostics and bioinformatics firm and a contract research service provider located in Bengaluru, Karnataka State, India.
Elizabeth “Liz” Brodek, Director of Community Development for Wausau, WI, faced a significant urban planning challenge: the closure and demolition of the city’s central mall.