Scholarly Articles

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

Tony Allen developed Greenlight, an innovative automobile monitoring system that alerts vehicle owners when service is needed and connects them with available service providers.

Many inexperienced people have wrongly assumed that anybody can build a commercial building and that the knowledge, skills, and abilities are easily acquired.

Working in a patriarchal society where girls are considered lower in status and have little or no opportunity to be educated, the Kakenya’s Dream Foundation faces an obstacle to providing educati

Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website.

Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy.

Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining

Students and teachers nationwide are returning to post-Covid classrooms with historically elevated levels of stress and anxiety.  Addressing this modern crisis in mental health can be a chal

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

PinnacleJobs.com has been an active website providing a focal point for northern California job position postings.

This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve custom

Artism Creativity Center (ACC) was a nonprofit organization based in California. Its purpose was to help teach art to children with Autism Spectrum Disorder.

This case explores the costs and benefits of being a ride share driver as either a full or part-time job.

Team SōPOD, a student-lead business startup, was required to follow Lean Startup Methodologies and utilize the Business Model Canvas to validate their business idea.

This case concerns a local entrepreneur’s decision to either expand his product line by reselling another company’s product, Nature Safe, or create a new product, Healthy Garden from a mix of Nat

This decision oriented case illustrates the critical abilities needed for starting and developing a small business.