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This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.
This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM
The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,
Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.
Charles and Kathleen Moore, a retired married couple living in Washington state, encountered a 2017 tax bill for $14,729.
What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?
On July 19, 2024, a financial and public safety catastrophe was caused by a few lines of flawed software code introduced to the internet.
The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.
This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.
Instructors can use this incident in multiple ways.
Many considered the October 2013 healthcare.gov launch a failure. Designed as an online market place, healthcare.gov allowed users to shop for and compare healthcare policies.
On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.
This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.
Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.
At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.
Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.
Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.
In the fall of 2020, the provost (chief academic officer) at Big Southern State University (BSSU) asked the heads of the three academic departments of the School of Music (SOM) to jointly compose a
After 21 years of service in law enforcement in Kansas City, Missouri, Stephanie Price was selected as the deputy chief of police for the city of Savannah, Georgia.