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Atiba's Personal Perks Program: Reimagining Employee Retention
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This case examines Atiba, a Nashville-based technology company's innovative approach to employee retention through its Personal Perks Program.
January 20, 2026 | Donita Brown
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The Hidden Battle: Unionization Struggles of Volkswagen’s Chattanooga Workers
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This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.
January 20, 2026 | Khadija Al Arkoubi
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Spotify: Hate Speech and Political Correctness in Today’s Digitized and Cancel Culture World
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James Edwards, the protagonist in the incident, heard the song “Money for Nothing” on Spotify and wondered why this song was not flagged as explicit.
January 20, 2026 | Nathan Blackburn
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Who Carries the Key? The Complexities of Gendered Leadership Development
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KeyBank’s Key4Women (K4W) program was developed to help women achieve success in executive roles. K4W empowered women leaders by providing advocacy, connections, and resources.
January 20, 2026 | Laquita Joyner-McGraw
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Is Jerk Chicken a Recipe for Career Success?
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The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu
January 20, 2026 | Hayden Noel
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Reputation Management: Fake Donation Receipts and Their Social Implications
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This case examines the ethical and reputational crisis surrounding Pham Nhu Phuong, a former national athlete in Vietnam, whose decision to falsify charitable donation receipts during Typhoon Yagi
January 20, 2026 | Van Pham
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From Startups to Self: A Dual-Lens Case on Entrepreneurial Pivots Across Ventures and Life Stages
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This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight
January 20, 2026 | Xiaohong Iris Quan
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Selling Bread in a Cost- Carb-conscious World: The Case of Jax Bread Co.
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In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.
January 20, 2026 | Virginie Pioche Khare
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Aria-Jefferson Health: Developing Strategies to Prevent Workplace Violence
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Violent incidents carried out by patients or their families against healthcare workers have exploded in number during recent decades and continue to increase.
January 20, 2026 | Janice Francis Super
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Did the apple fall from the tree? Citizen Cider’s controversy
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Citizen Cider, a Vermont-based company, was known for its locally sourced and innovative ciders. In late 2023, they found themselves at the center of controversy.
January 20, 2026 | Nicole S. Morris
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The Hidden Battle: Unionization Struggles of Volkswagen’s Chattanooga Workers
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This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.
January 20, 2026 | Khadija Al Arkoubi
View Details
Digital hope or digital hype? NMDP’s high-stakes bet on Lil Miquela
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This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM
January 20, 2026 | Jennifer Zarzosa
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Diz’s Café
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The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
January 20, 2026 | Laurie L. Levesque
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Coffein Coffee Co.: AI Generated Art vs. Community Backlash
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A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,
January 20, 2026 | Sondra Simpson
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Is Company Structure Adequate Intellectual Property Protection for a Small Tech Firm?
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Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.
January 20, 2026 | Connie Allsopp
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What is Income: US Taxation of Unrealized Income in Moore v. United States
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Charles and Kathleen Moore, a retired married couple living in Washington state, encountered a 2017 tax bill for $14,729.
January 20, 2026 | Bonnie Brown
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Cruise: How Does a CEO Mitigate the Risks of Autonomous Vehicles?
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What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?
January 20, 2026 | Connie Allsopp
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CrowdStrike Outage: Digital Catastrophe Lesson in Social Responsibility
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On July 19, 2024, a financial and public safety catastrophe was caused by a few lines of flawed software code introduced to the internet.
January 20, 2026 | Ellen Belitzky
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I Wish He Hadn’t Said That
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The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.
March 17, 2025 | Mike Behan
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Innovating Touch: The Strategic Shift in Laptop Design
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This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.
March 19, 2025 | Anuradha Basu
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