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We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.
The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).
This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
In September of 2016, Heather Bresch, the Chief Executive Officer of Mylan, was called to testify before the House Oversight and Government Reform Committee, part of the U. S. Congress.