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Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials
The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.
In January 2009, Ed Huegel, owner of InsulTec, a small foam insulation installation company in Alta Vista, Iowa, needed to make a decision. Ed had owned InsulTec for nine years.
This case explores the costs and benefits of being a ride share driver as either a full or part-time job.
Gary and Darla Beggs, after long, professional tenures in large corporations, decided to become business owners.