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Lieutenant General (LTG) Bob Johnson and the Central Texas University Task Force (CTUTF) were at a crossroads in their sixteen year long struggle to gain approval for a new public university in the Central Texas area. The Task Force had been...
This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil. Greenpeace was opposed to Shell’s plan to drill in the Arctic and was concerned that Shell used...
This decision based critical incident describes Sam Cooper’s dilemma of whether to continue working at his family’s business where he had for ten years, or to instead accept an offer to become an assistant manager at a large retail company. The...
Production and profit objectives were not being met by the two-week old Leonidas Mining Philippines Joint Venture with Gab International, USA. CEO Lito made an iPhone call to Ron, Director of Operations (Lito’s son) for a situationer. Ron...
This critical incident describes Jodi Whalen and Phil Merrick’s decision to go “screen free” by prohibiting use of laptops, iPads, and electronic reading devices at their restaurant, August First Bakery & Café. Whalen and Merrick made the...
On the flight back to his home station, Captain Jack Thompson pondered his choices. He had to make the decision now because his unit was about to deploy to Afghanistan. During a rotation at the National Training Center at Fort Irwin, CA, he had...
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product. The Food and Drug Administration (FDA) approved the firm’s inhalable dry powder insulin (Afrezza) in June 2014 that...
This decision case focuses on a consumer products company, Edwards Paper Company (EdCo), as it redesigns its supply chain for poly-wrap. In response to environmental and corporate changes, EdCo sought greater efficiencies by reducing the number...
The economics of medicine was changing and Dr. Mike Waxman was wondering if his medical specialty group, KCPC, would survive. The changes in reimbursement systems that favored third party payers and the shift towards for-profit hospitals was...
In this article, we review the challenges to the current economic system and then proceed by presenting two competing paradigms—the economistic and humanistic paradigms of business. We then develop the consequences of the humanistic view for...