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Late in 2014, singer Neil Young issued a social media message calling for a boycott of Starbucks. Young alleged that Starbucks, as a member of the Grocery Manufacturers Association (GMA), supported a lawsuit that aimed to block a Vermont law...
By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries. As the creator of the “café market” also called the “retail...
The Air Zoo, an aviation museum located in southwest Michigan, is approaching its 30th anniversary and is faced with declining attendance and thus not meeting its financial goals. In early 2008, CEO Bob Ellis is considering the elimination of...
Groupon, Inc.’s growth had been spectacular, and in less than three years after its founding, it was ready to make its initial public offering (IPO). Its revenues and its customer base had grown rapidly. The company, however, had yet to show a...
This decision-oriented critical incident addresses potential legal and marketing conflicts in the restaurant industry based on claims of superior food or of inferior competitor products. The organizational focus is Pizza Hut and its response to...
Country Crock spread (a butter substitute made by Unilever) had changed its recipe to meet increasing consumer pressures for healthy food products. Consumer posts on sites such as the brand’s website, Facebook page, and Twitter page almost...
This descriptive critical incident is based upon a real life situation encountered by the author. As vice president and a member of the Board of Directors of the Colonel Crowther Foundation, the author and members of the board were shocked and...
The critical incident stems from a contract dispute between actor Evan Rachel Wood and film producer 10 Things I Hate, LLC, concerning the film 10 Things I Hate About Life. The producer contended that Ms. Wood was in breach of her Artist...
“We cannot get new banks to join the LIBOR panel. This is unfortunate from my perspective. But you can understand the situation of a bank chief executive who has to explain to shareholders why the bank should join a LIBOR panel, given the past...
This descriptive critical incident describes the events and resulting tragic consequences of Dr. Cecilia Chang’s extensive, alleged fraud that extended over a 30-year period while serving as a college dean at St. John’s University. In a for-...