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Sarah started working at Icon Tattooing & Piercings to earn her license in piercing, a process that typically takes anywhere from 6 months to a year; however, the process took nearly 4 years. Now that she has obtained her license, Sarah is...
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong. Rihanna provided the company star power and the products were...
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate...
This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in...
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer...
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories. The first wave of the COVID-19 pandemic, roughly between February and...
In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack. The network outage resulted in critical medical equipment,...
How can business be a force for good? In this episode, Conscious Capitalism Co-Founder and Chairman Emeritus, Dr. Raj Sisodia, explains how businesses can care for their stakeholders—and outperform their peers by doing so. Learn what your first...
The document “The Vocation of the Business Leader: A Reflection” (VBL) facilitates the understanding of the Christian leader’s role in these times characterized by serious economic disturbances and growing inequality. VBL points to new...