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Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck. Consumers could receive a virtually equivalent drug for one-third of the cost. The problem facing Schering-Plough was...
In July 2007, a European toy retailer discovered lead paint on a Mattel toy manufactured in China. The incident forced Mattel to shut down production at the plant responsible for making the toy and issue a recall of nearly 1.5 million toys...
Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today. After converting over 800 stores nationwide, Macy’s focus is to remain...
In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol. For over 100 years, J&J and the ARC had had a working agreement that gave J&J the right to use the...
After ten years of meteoric rises in revenue and subscription customers, a series of communication blunders has put Netflix in a perilous position. Netflix has mishandled key communications regarding account and fee changes affecting its...
Under the increasing regulation environment pushed by the SEC toward dark pools, Credit Suisse’s two dark pools, Crossfinder and Light Pool, were charged fines of $84.3 million in total. The management in Credit Suisse were facing the loss of...
In the early 2000s, Burberry experienced brand perception problems through counterfeiting. Their staple Burberry plaid pattern was being worn by individuals associated with less-than-respectable reputations. Angela Ahrendts, named CEO in July...
On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information. This case explores the circumstances leading up to the...
In the fall of 2011, Bank of America announced a plan to begin charging customers $5 per month on debit card accounts. The announcement met with sharp public outrage. Due to the backlash, Bank of America was faced with a difficult dilemma:...
Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infant’s death from Cronobacter sakazakii. Despite no hard evidence of contamination,...