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Avani Davda, the CEO of Tata-Starbucks, had to make major decisions soon on product positioning and building a strong consumer base. Tata-Starbucks was the partnership between two food industry giants: Starbucks and Tata Global Beverages. Tata...
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...
The case presents the history of a group's social enterprises in southern Mexico, which coordinates the coffee chain that has provided an alternative form of economy for the region's indigenous families. Based on a historic context of...
It was April and azaleas were blooming everywhere, but Tim Peterson was not enjoying the beauty around him. He was looking at sales at his one-person barbershop and was frustrated. He simply did not know what to do – he had bills to pay and...
The Air Zoo, an aviation museum located in southwest Michigan, is approaching its 30th anniversary and is faced with declining attendance and thus not meeting its financial goals. In early 2008, CEO Bob Ellis is considering the elimination of...
In September of 2016, Heather Bresch, the Chief Executive Officer of Mylan, was called to testify before the House Oversight and Government Reform Committee, part of the U. S. Congress. The committee planned to ask Bresch questions about the $...
Koji managed two stores and an e-commerce site for a New York subsidiary of a Japanese apparel company. It designed and sold jeans and denim products in its own retail chain and online stores. The brand is fairly well known in Japan and popular...
In this decision case, Gary Olnowich, vice president of operations at Linda Construction Company (LCC), considers a proposal from one of LCC’s biggest contractors for LCC to add a new division of new-construction waste removal. The case...
The lack of practical late-night dining options had been a huge void on the Cliffside campus, a smaller, residential campus of Northern University. Tom Johnson, a business honors student, decided to explore his hunch that this was a vastly...
This descriptive case describes the journey of Skyline Exhibits, a worldwide market leader in the trade show display industry, as it created and launched a dramatic innovation in its industry. The industry was shifting due to competitive...