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Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal. As Tesla continues to release new Autopilot updates to the public...
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website. Unfortunately, the company was not making money. Hoping to...
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy. Since being created, two companies ago to operate as a value-added support in the oil and gas infrastructure services business. As such,...
This is the full preview of the Journal of Case Studies - Volume 39, Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.
To Present or Not: Are Students Rational?...
In this zoom conversation Joe Sprangel...
Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact. Due to malfunctioning airbag inflators, some Takata airbags would send shrapnel throughout the car on impact. After hundreds of people...
Untenured faculty member, Raymond Patrick, exited a meeting with Frank Burns, School of Management Assistant Director at Bay State University (BSU). Patrick had now reached a breaking point. Since Burns had the authority to make classroom...
On January 28, 2021, just before dawn on the West Coast of the United States, Vladimir Tenev, the CEO of Robinhood, received a margin call from the U.S. equity clearinghouse requiring the brokerage firm to deposit three billion dollars in order...
As Josh ate breakfast, he wondered what he was going to do about Ben, his 64-year-old longtime family friend and salesperson suffering from severe arthritis. Josh had to take Ben home a few days prior because an arthritis flare up had left Ben...
Elizabeth Torres glared at the documents from the Phillips, Cantor and Shalek law firm. She had stated in an email to several individuals that I Heart Mac & Cheese was a scam. The Mac and Cheese Franchise Group (MCFG) had now sued her for...