Scholarly Articles

Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining reven

This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunte

Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain