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Marketing Planning for Social Entrepreneurial Organizations in the Contextof Subsistence Marketplace: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
| Nicholas J. C. Santos, S.J., Ph.D. and Tina M. Facca-Miess, Ph.D.
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Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools: The Case of Marketing Classes
We contend that there are distinct and socially beneficial perspectives, rooted in the Catholic Intellectual Tradition (CIT) and Catholic Social Teaching (CST), which can help nurture future mana
| Gene R. Laczniak and Patrick E. Murphy
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