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This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil.
This decision based critical incident describes Sam Cooper’s dilemma of whether to continue working at his family’s business where he had for ten years, or to instead accept an offer to become an
This critical incident concerns a middle aged man employed as an adjunct baking instructor at a small community college who is expecting an advancement to a full time position.
On the flight back to his home station, Captain Jack Thompson pondered his choices. He had to make the decision now because his unit was about to deploy to Afghanistan.
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are
This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
The Atlantic Coast Conference (ACC) faced a crisis.
This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
After several years as a sales representative, Todd was promoted to zone sales manager.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
In this decision case, the CEO of an insurance company located in the European Union is faced with a dilemma related to a breach of confidentiality on the part of a senior manager.
Daren Young, CEO of DRYCO, a family owned paving construction and maintenance (PCM) firm, faced several crises at DRYCO but he worked hard to make the firm profitable.
The Society for Case Research held a preconference workshop to help authors improve their case research skills.