Scholarly Articles

Jones Soda Co. is a premium soda company known for its unique flavors with pure sugar ingredients and unique labels generated by its consumers.

Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students.

In August 2021, Carvana was trading at an all-time peak of $360 per share.

This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service.

Joshua “Null” Moon wondered how a company that had signed a legally binding contract with his platform, Kiwi Farms, could suddenly cease all services.

In November of 2011, William James finally had time to reflect on the events of the past five years.

Kathryn Michaels was the CEO of the Girl Scouts of Sunny Florida (GSSF).

Many communities in the United States have downtown business districts in need of revitalization. One example of a highly successful revitalization effort is Tupelo, Mississippi.

Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practice

Enloe State Bank was a small community bank in Cooper, Texas. The Texas Department of Banking closed it in 2019 after the bank president set the conference room on fire.

As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.

This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.

Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing.

This case examines the interaction of corporate communication, brand influencers, and social media.

This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and

A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.

Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa

This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer.

Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.