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The case takes place at the beginning of the COVID19 pandemic, as executives of Chuck E Cheese meet virtually to discuss alternatives to improve the company’s bottom line. The entertainment center giant has just lost 94% of revenues from a year prior and has switched to a takeout and delivery model. Among the alternatives to review are marketing moves to increase revenue. The restructuring committee also needs to evaluate the possibility of filing for bankruptcy.
Experience level
Beginner
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Faculty
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-
Authors

Virginie Pioche Khare, Karen Popovich