Case review for Country Crock: Healthy Recipe Leaves Bad Taste in Consumers' Mouths by Yi Chen Pao

Country Crock tried to make its recipe helather; however, that recipe had left a bad taste in consumers' mouths. There's no any products that make every single cunsumer satisfied, because everyone has his or her prefer. In this case, I think Country Crock should still provide the new recipe, but decrease the selling amount. Keep the original recipe for its old consumers, and develop some new recipe to get some new consumers.