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This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate...
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories. The first wave of the COVID-19 pandemic, roughly between February and...
How can business be a force for good? In this episode, Conscious Capitalism Co-Founder and Chairman Emeritus, Dr. Raj Sisodia, explains how businesses can care for their stakeholders—and outperform their peers by doing so. Learn what your first...
This is one of several resources from a larger set of instructional materials from IAJBS. This particular section offers videos related to international business for curriculum integration and student research. This pedagogy prioritizes...
Tina was a student who received a grade of zero on the first assignment in a business law course. When she contacted the professor to ask if there was something wrong with her paper, he explained that parts of her submission matched those of...
Neely Paul was intrigued by the newspaper headline (Underwood, 2006) that accused a local business CEO of embezzling $7 million. The headline reminded Neely of his recent difficulties in using his third-party medical benefit credit card issued...
Terrance Lau was the program manager of the Campus Network Refresh, a major program to upgrade network connectivity of the Mountainside State University (MSU). Lau was preparing for an upcoming meeting with the new executive sponsor. The...
Delta Air Lines (Delta) had just completed its acquisition of Northwest Airlines (Northwest) and would now start the integration process to become one airline. As part of the acquisition, Delta assumed all debt and covenants of Northwest. Ed...
The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change. This issue is considered through the lens of the higher education textbook...