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This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate...
This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in...
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer...
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories. The first wave of the COVID-19 pandemic, roughly between February and...
In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack. The network outage resulted in critical medical equipment,...
How can business be a force for good? In this episode, Conscious Capitalism Co-Founder and Chairman Emeritus, Dr. Raj Sisodia, explains how businesses can care for their stakeholders—and outperform their peers by doing so. Learn what your first...
On January 28, 2021, just before dawn on the West Coast of the United States, Vladimir Tenev, the CEO of Robinhood, received a margin call from the U.S. equity clearinghouse requiring the brokerage firm to deposit three billion dollars in order...
As Josh ate breakfast, he wondered what he was going to do about Ben, his 64-year-old longtime family friend and salesperson suffering from severe arthritis. Josh had to take Ben home a few days prior because an arthritis flare up had left Ben...
Elizabeth Torres glared at the documents from the Phillips, Cantor and Shalek law firm. She had stated in an email to several individuals that I Heart Mac & Cheese was a scam. The Mac and Cheese Franchise Group (MCFG) had now sued her for...